The MUHC Foundation thanks Pink in the City for helping set a new standard for breast cancer care

Pink in the City has become synonymous with breast cancer care at the McGill University Health Centre (MUHC). Since 2014, they have championed the MUHC’s Breast Clinic Wellness Program through the MUHC Foundation and events like Raise Craze and their annual gala. From breast cancer survivors to passionate high school students, Pink in the City never fails to unite their community in the fight against breast cancer. In 2024, they raised an incredible $317,000, bringing their total contributions to over $1.5M. Each dollar represents hope, support, and a commitment to improving the lives of patients and their families.

Denise Vourtzoumis, President of Pink in the City, took to the podium with heartfelt emotion. “This achievement is a testament to what happens when a community comes together with a shared purpose. Pink in the City was founded on the belief that love, compassion, and action can make a tangible difference in the lives of breast cancer patients. I salute every survivor in the room, you are the reason we are here.”

The funds raised were the result of tireless efforts through initiatives like Raise Craze, the vibrant annual gala, and Pink in the Rink, an inspiring campaign led by the Concordia University Women’s Hockey Team.

“Pink in the Rink is so much more than a hockey game. For us, it’s about standing in solidarity with those affected by cancer and showing that even the smallest efforts can create ripples of change. We’re proud to contribute to such an important cause.”
--Julie Chu, Coach, Concordia Stingers Women’s Hockey Team

One of the highlights of the year is always Raise Craze, a much-loved event where people shave or dye their hair pink in support of the cause. Students from the Sir Wilfred Laurier School Board raised an incredible $50K, showing how young people are getting involved in philanthropy. And The Beat 92.5’s co-hosts Lee Haberkorn and Mark Bergman shaved their heads, while Claudia Marques and Kim Kieran dyed their hair pink during October’s Breast Cancer Awareness Month raising $98K for Raise Craze, which included a generous matching donation from La Vie en Rose.

“Shaving my head was a small sacrifice compared to what breast cancer patients go through,” said Haberkorn. “The real stars are the people who show up, give generously, and inspire others to care. Being part of this initiative has been a privilege.”
--Lee Haberkorn, The Beat 92.5 Morning Man

Dr. Sarkis Meterissian, Founder of the Breast Clinic Wellness Program at the MUHC, expressed his gratitude for the vital support that Pink in the City provides.

“This program was created to address the emotional, physical, and psychological well-being of breast cancer patients. Thanks to Pink in the City, the MUHC Foundation and their incredible donors, we can continue to offer holistic care that truly meets the needs of our patients.”

The MUHC Foundation is proud to take part in this historic moment in breast cancer research and care. Together with Pink in the City, our vibrant community of supporters, and the specialists working tirelessly to provide compassionate, lifesaving care, we’re making sure that Quebecers have access to the very best when they need it most. We thank all those who attended the check presentation, from long-time supporter Senator Tony Loffreda, media personalities Mark Bergman and Erica Diamond, MUHC Foundation board member and CIBC Vice President and Region Head for Personal Banking for Eastern Canada, Rosa Trunzo, plus many survivors and health care workers.

“Together, we are creating a future where every woman facing breast cancer feels supported and cared for. Pink in the City’s unwavering commitment to this cause inspires us all to dream bigger and strive harder to ensure no more women face a future where breast cancer takes a life.”
-- Marie-Hélène Laramée, President & CEO, MUHC Foundation